The Serious Eater by Ed Levine

This is a memoir by the founder of Serious Eats, who started out writing about the things that he loved, that made new York City so special from a food stand point. Pizza and bagels were early subjects, and then he got big dreams and some talented people working with him who have been really big, Kenji Lopez-Alt being the superstar, with his incredible attention to detail and his talent for teaching people to care about it as well. There is also Stella Park who went on to write the iconic book about classic American desserts. The book, however, is a business book more than it’s a food book, and while that’s okay, it is not my jam. Levine has a lot to say about the scramble for survival among the food sites and blogs. There’s a fair amount to learn here about acquisitions and deal structuring and scaling up and monetizing content, but I would have preferred something leaning more heavily on food.