This falls into the 'have your cake and eat it too' category. Researchers Anne Goodchild and Erika Wygonik in the Department of Civil and Environmental Engineering at the University of Washington published their findings in the Journal of the Transportation Research Forum. They
compiled data in Seattle and the outlying areas (urban and rural households) and assumed that every household was a possible delivery-service customer. Then, they randomly drew a portion of those households from that data to identify customers and assign them to their closest grocery store. This allowed them to reach across the entire city, without bias toward factors such as demographics and income level.
They used an Environmental Protection Agency modeling tool to calculate emissions at a much more detailed level than previous studies have done. Using factors such as vehicle type, speed and roadway type, they calculated the carbon dioxide produced for every mile for every vehicle.
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“We tend to think of grocery delivery services as benefiting urban areas, but they have really significant potential to offset the environmental impacts of personal shopping in rural areas as well,” Wygonik said.
Work commuters are offered a number of incentives to reduce traffic on the roads through discounted transit fares, vanpools and carpooling options. Given the emissions reductions possible through grocery delivery services, the research raises the question of whether government or industry leaders should consider incentives for consumers to order their groceries online and save on trips to the store.
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