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Saturday, April 5, 2014

Nabisco Warms the Heart with Wholesomeness



If you haven't seen this video yet, please watch it.  Such a nice touch.

Nabisco made a commercial for Honey Grahams that featured wholesome families with parents and children that raised some eyebrows amongst those who have ancient definitions of what both 'wholesome' and family' might be defined as.  They are not the first to do this (I still love the JC Penney ad with two dads that came out for Father's Day--they will be forever endeared to me for doing so--it should not be a bold step, it should be a normal one, but someone has to do it first for the path to unremarkable to be begun, and they did a beautiful job of it), but they did it and I give them a round of applause for it.

When the mail started pouring in, some of it was hateful.  So what did they do?  They turned the other cheek.  They made the hate into something to celebrate; they made it into love.

The first thing that I love about this is that corporations are taking stands on civil rights issues, and that means that it is good business to do so, and that is what we as a nation need in order to have marriage equality throughout the land.  Businesses will leave places where it doesn't exist because it doesn't make sense for them to stay.  Hallelujah!

The second is that instead of ignoring the hate or denying the hate, they embraced the hate and turned it against those who hate.  This is not about you being in a gay marriage or a mixed marriage.  You can make your own choices for yourself.  This is about everyone being able to make choices, making our nation a fair and just one.  Since the Supreme Court decision this past week gave people with money the opportunity to buy the government, it is more important than ever that people who don't have a lot of money to buy influence use what they have to support things that they believe in.  Oh, and do not forget to vote.

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