All Purpose California Beef Rub

This may seem like a short but sweet recipe but remember--the key to flavorful meat is in the rub.  I am not a big fan of beef in general, so it has to be really wonderfully flavored for me to fully enjoy it, and this simple (and easily made in large quantity and stored in a jar on the shelf) rub is a great one to have in your repertoire.  All you have to do is mix the ingredients below together and you are done. 

• 1/2 cup finely ground coffee
• 2/3 cup kosher salt
• 2/3 cup granulated garlic
• 1 1/2 tablespoons black pepper
•   1/4 cup brown sugar
• 1 teaspoon cayenne pepper
• 1 teaspoon ground cloves
• 1 teaspoon cinnamon